christopher wellbelove

CHRISTOPHER WELLBELOVE
Self-motivated, pro-active professional with a wide range of experience in the development and management of on-line collateral and communications. Excellent project management skills together with a creative flair, with a proven record of delivering multiple projects to budget whilst meeting tight deadlines.

- Career and Achievements to Date -
Last update May 2008

SEO / SEM / Social Media Strategy Manager Aug 2006 – Present
BT Global Services - Marketing
Key Responsibilities
• Establish and embed principles of search engine optimisation across the content provider community
• Measure the effectiveness of content through word searches and web links
• Work with major search engines to optimise the popularity of web links and the positioning of key word search results
• Manage and develop pay-per-click activity
• Develop strategies for the seeding of BT Global Services content onto other web sites
• Work with international in-country teams to support and enforce the governance of search activity
Achievements
• Drove extensive international coverage of a thought leadership programme, biggerthinking.com, through the utilisation of YouTube, resulting in over 32,000 video views and blogosphere coverage in over 19 countries
• Innovative use of Web 2.0, resulting in driving internal awareness of campaigns through corporate communications and extending reach to external audiences
• Drove the introduction of training and processes to ensure that the compiling of unique meta-data formed part of the core of content creation
• Developed $6 million global search marketing strategy
• Delivered international pay-per-click campaigns including extensive campaigns APAC (including India) and France which delivered a 1175% increase in leads in India

Digital Media Manger - Marketing Manager Sep 2004 – Aug 2006
BT Global Services - IP Networking
Key Responsibilities
• Develop, maintain and drive the implementation of a e-marketing strategy plan aimed at improving customer experience, defending and growing revenue opportunities
• To drive the effective promotion of marketing web sites to our target audiences via both on-line and off-line activity and measure success
• Management of internal/external web-hosting agencies ensuring functionality, capacity and service levels are maintained to agreed levels and standards
• Deliver campaign websites and landing pages to support campaigns to promote the IP Networking convergent solutions portfolio
• Maximise traffic through keyword optimisation, submission to search engines and on-line advertising
Achievements
• Re-developed the IP Networking website to incorporate new brand guidelines, customer requirements based on personas developed to reflect target groups and accessibility standards resulting in user testing showing the site met their needs
• Introduced an offer based content strategy to evolve the IP Networking website from a product information site to a sales driver with increased focus on sales generation resulting in an immediate increase in leads generated with over 200 additional leads within days of launch
• Delivered, within tight timescales, a micro-site designed to support a campaign aimed at driving awareness and consideration of BT's networked IT services capabilities amongst small and medium businesses which resulted in over 1150 leads
• Introduced a programme of targeted search engine advertising campaign resulting in a 20% increase in on-line leads together with the related increase in visitors
• Developed and implemented a contact strategy which resulted in a 163% increase in leads generated

Digital Media Marketing Manager Oct 2002 – Sep 2004
BT Retail – Payphones
Key Responsibilities
• Development and implementation of promotional activity using digital media to support BT Kiosks campaigns
• Manage external agencies to produce on-screen-promotional materials such as banners, screensaver advertising on kiosks and micro-sites for internal campaigns
• Develop and manage B2B and B2C web sites and micro-sites to support BT Kiosk
Achievements
• Managed the promotion of BT Kiosks video email which resulted in extensive press coverage, over 200 competition entries and over 1 million web-page impressions
• Relationship built with Lycos enabled us to gain free coverage for promotions, resulting in over £30,000 worth of traffic
• Redeveloped a mobile customisation service; recruited a new supplier, launched on-line presence which resulted in an 80% increase in sales and over 5,000 subscribers

On-line Marketing Manager Jan 2001 - Oct 2002
BT Global Services – Media & Broadcast
Key Responsibilities
• Strategic development BT Media & Broadcast website
• Development and implementation of internal communications policies for 1,000 staff situated in offices across Europe and the USA
Achievements
• Negotiated cost effective contract terms & deliverables to create a new website
• Led the re-design of website navigation. Liased with product managers, conducted usability testing, documented results and delivered a customer focused solution

Technical Information Manager Dec 1999 – Dec 2000
BT Global Services - Media and Broadcast
• Developed, delivered and maintained a web based technical help tool
• Trained staff in the use of customer management system

Advertising Account Manager Sep 1996 – Nov 1999
BT Cable Television
• Managed advertising sales accounts for both agency and direct sales
• Conceived and developed the implementation of a promotional television channel
Previous commercial experience gained in a variety of roles and managerial positions with retail divisions of electricity companies from 1992 – 1996 and Debenhams PLC,1984 – 1992

E-Commerce Certified Professional
• Comprehensive series of training and examination in the development of B2B and B2C commerce sites including the designing and building of data-driven websites with merchandising strategies, payment processing, security and enabling B2B
Management Development Programme
• Six-month programme covering a wide range of management skills including interpersonal and leadership skills together with commercial awareness
Project Management
• Characteristics of projects, project management methodologies, project life cycle, planning and organising techniques, monitor and control

NCFE Certificate in Advanced Telematics
• Networking protocols, data transmission, topologies, data transmission standards, JavaScript, design planning and managing a website, e-commerce and marketing.
CLAIT, RSA Certificate & Advanced Certification
• Word Processing, Spreadsheets, Databases, Graphs and Desktop Publishing.
Secondary Education, Queensmead High School
• 7 CSE’s

- Personal Development -

First developed my internet skills through the building and maintaining a large club listings website, which I began in 1997. Here I gained a high level of technical understanding for what is required to develop, deliver and maintain websites together with the delivery of e-communications. I maintain an enthusiastic interest in latest technologies and techniques.

- Community and political -

Lambeth borough councillor
• Elected in August 2006, gaining a seat from an incumbent against national trends
• Group secretary 2007 – 2008, effectively utilising technology to increase efficiency, reducing time required to fulfil the role whilst improving communication with members
• Chair of a cross-party housing scrutiny sub-committee examining resident participation within the borough
• Chairing community meetings
• Elected Deputy Mayor of Lambeth in May 2008, role includes deputising for Mayor representing the borough at civic ceremonies. Part of my mandate is to reach out to new communities utilising my knowledge of Web 2.0 and digital media
• Manage the digital media strategy for local political website receiving best practice award for 'Using the internet to communicate more effectively' with the electorate
• Attend weekend surgeries meeting residents together with evening community and council meetings

Further community activities
• Director of the board of The Walcot & Hayle’s Trustee, a not-for-profit company recognised by the charity commission with assets valued in 2007 of £65.8M and Governor of The Lambeth Endowed Charities
• Board member of a community organisation which allocates European funding to deprived areas
• School governor with a primary school board which achieved ‘outstanding’ status

Enjoy travelling, socialising with friends, cooking and eating out and previously was a presenter on the on-line channel chatshow.net, ‘starred’ in an episode of ITV’s Homes and Property and was an extra in the American series of Masterminds. Combining my political interests and passion for Web 2.0 I post a blog on Social Media and Search and how they could be used more effectively by politicians and businesses.